Stella Yoon is a creative problem solver. When working with makers and designers she approaches things holistically, believing that a healthy brand is living and breathing. It’s not only about looking at product. By listening to creatives speak about their process and how they bring various elements together or spending time to experience the business firsthand, Stella is able to bring the ideas and intentions of a brand to life. In her 10+ years of working as a visual merchandiser, prop stylist, and graphic designer, Stella has collaborated with small companies, independent brands, and boutique PR companies. She is the co-founder of Hudson River Exchange.